Source: billgosling.com | Re-Post SpendBridge 4/20/2017
Making your business stand out in the crowd is a challenge for every business, no matter your industry. One of the most important things a business can do is develop its brand. Branding sets you apart from the crowd, making you instantly recognizable to your customers.
Effectively developing your brand requires a brand strategy. Developing a strategy can be a bit overwhelming for small business. Luckily, there are a number of tips that can help you develop an effective brand strategy.
6. Know Who You Are
While your brand does not equate with your business’s purpose, the brand is an important component in your business identity. Great small business advice acknowledges that fact: one of the first steps in creating an effective brand strategy is to know who you are as a company. What is it you do, and how do you do it differently? Why should customers turn to your company for the products or services you offer?
5. Know Who Your Customers Are
Another conventional piece of small business advice is that you need to know who your customers are—and that is important in developing your brand strategy. If you do not know who your target audience is, how will you know where to find them? And how will you talk to them? You need to consider what kind of messages your customers seek.
For example, it is unlikely that a customer base made up entirely of the baby boomer demographic wants to hear about how “fun” and “quirky” your company is. Similarly, Millennials may not respond the same way to messages about “reliability” and “trust.” Knowing your customers helps you reach them more effectively.